About Australia, People, Culture and Lifestyle, viewed 30 September 2011,<http://www.dfat.gov.au/facts/people_culture.html>
This is about the facts and figures on Australia how it evolves around six million people at first to twenty one million people today. It describe very much on the people, culture and lifestyle in detail. Even though the country supports multiculturalism with over two hundred countries of migrant, there is a share value among the Australian that they hold a strong belief that no one should be disadvantage and they should be treated equally the same based on the cultural heritage, gender, religion and language. They really appreciate arts where the survey shows that thirteen million of Australian at least attended an art festival in a year. Australians are so in love with sports especially their footy game which called the Australia rules football where a lot of young people participate in this sport and usually is like a family activity to watch a game together or play on the weekend. They always perceived as laidback and informal but still score as one the most hardworking country in the world. Due to the multiculturalism in Australia it has no national cuisine but just provide diverse cuisines around the world.

Canada Revenue Agency (CRA) 2011, Canada Revenue Agency (CRA), Ottawa, viewed 9 September 2011, <http://www.cra-arc.gc.ca/menu-eng.html>.
The Canada Revenue Agency (CRA) is a federal organisation that governs laws for the Government of Canada and its provinces and territories. It covers tax and international trade laws, charities, tax credit programs and a number of economic enticement programs. This website also has a section dedicated to businesses, and the various programs available in partnership with the CRA. Along with an overview of the legal responsibilities and privileges that businesses must adhere to, businesses can also register for a Business Number (BN) and open an account with CRA. The Agency assists their clients with setting up a business, explaining various tax implications, and the role of GST/HST. A Business Account with the CRA also supports businesses with information regarding payroll deductions, excise taxes and duties, preparing for audits, and appealing the findings of an audit.

Canadian Economic Outlook <[[http://www.bmonesbittburns.com/economics/forecast/ca/cdamodel.pdf>Accessed|http://www.bmonesbittburns.com/economics/forecast/ca/cdamodel.pdf>]][[http://www.bmonesbittburns.com/economics/forecast/ca/cdamodel.pdf>Accessed|Accessed]] September 26, 2011
This report is released by BMO Capital Markets Economics, a leading, full-service North American financial services provider offering equity and debt underwriting, corporate lending and project financing, merger and acquisitions advisory services, merchant banking, securitization, treasury management, market risk management, debt and equity research and institutional sales and trading.

In this report of Canadian Economic Outlook, as can be seen that Consumer Spending is slowly recovering from -0.1% change in Q1 2011 to a foreseen positive 2.4% in Q4 2012. This figure also supports that this is a good time to start a business in Canada. At the initial stage of economic recovering, people are still feel unsecure of their jobs, hence it won’t be hard to find good staff for the café. At the same time, our target market, who have stable jobs and incomes, their confidence to the economy is being enhanced, so they will be more willing and relaxed to enjoy a good time with a decent coffee.

Canada- Language, Culture, Customs and Etiquette, viewed 30 September 2011,<http://www.kwintessential.co.uk/resources/global-etiquette/canada.html>
Canada is rich for the culturally diverse that has contribute to the values that they practice today. They are individualistic but have a sense of strong community and having a good balance of quality life is vital for them. Its region of Canada has distinctive alliances to their region like for example people in Atlantic Provinces are reserved and provincial that classified to be traditional. However, for the French region the people have a strong culture identity. Canadians appreciate politeness and expect others to do the same as well. They converse by the spoken word rather than body language expressions and they prefer to have personal space when conversing to someone. The diverse culture in Canada certainly contributes to the national food that they have such as poutine, café au lait, butter tarts, and salmon jerky.

City of Toronto 2011, City of Toronto, Toronto, viewed 9 September 2011, <http://www.toronto.ca/index.htm>.
This Official Website for The City of Toronto presents news for residents and new members of the Toronto community, attractions and activities for the visitor, and local council information such as bylaws and notices. It is a portal where people can learn about, get involved and share their views on the city. In addition, it supports businesses to grow and improve by providing them with information on competitive advantage, current business publications and reports, and business licensing. The website also supports the Municipal Licensing and Standards Division which issues licenses and permits for businesses in Toronto, and enforces government regulations by facilitating access to a number of business related legislation such as road allowance and building permits.

Chuggin McCoffee, What You Can Learn From Outback Coffee Drinkers76, viewed 30 September 2011, http://chugginmccoffee.hubpages.com/hub/What-You-Can-Learn-From-Outback-Coffee-Drinkers
In this article, it stated how good is the coffee culture in Australia and why Starbucks could not sustain in the country. It started off with the European immigrant which is the Italian and the Greeks because of their fanatic interest on coffees, as a result of the coffee culture that is so evident in the 80s with a lot of cafe establish and European brand started to come in to supply their coffee beans as well like the Lavazza from Italy. At the moment Victoria is the most favourable coffee brand in Australia. It also said how different is the coffee in America which they widely consume the black coffee with sugar and cream. Whereas, in Australia we prefer to drink with heated milk because of the coffee culture it raises the bar in the coffee industry and the world need to thanks Australia for the good coffee.

Cultural Information – Australia, viewed 30 September 2011, http://www.intercultures.ca/cil-cai/ci-ic-eng.asp?iso=au
As an international student it is interesting to gather information from this website is because it teaches me to be more understanding of the Australian culture and also it gives me the differences of the Australian and Canadian culture since this two country shares a lot of similarity. After reading it, I certainly more aware right now of what issue to address when talking to a Canadian with an Australian perspective. My experience in Canada taught me that there are a lot of culture similarities between Australia but after reading this article I found out there is still a distinct culture between both countries. It is very interesting to me on how they describe the Canadian and Australian body language like eye contact, gesture and hand shake. The Canadian even mentioned that Australian usually addresses their supervisor and manager by the first name unless that person is very senior or traditional then Sir or Madame can be use.

Davids K 2011,Canada: Doing Fine though Not So Different”, Coffee Review, viewed 30 September 2011,http://www.coffeereview.com/article.cfm?ID=185
On this article of “Canada’s coffee is doing fine thou not doing different” were discussing about how Canada roast their coffee beans according to the producer’s preference. Most of the coffee beans that they sought are from Kenya and Sumatra. The article discusses that different companies roast differently at light to medium roasting. I choose this article is because it informs me how is the current trend and coffee culture in Canada. As far as I know Canadians still prefer the chained cafes with brands like Van Houtte, Tim Hortons and Timothy’s. It also tells me the tradition of what big companies are maintaining in their tradition as the major players of coffee producer in Canada like blending their own coffee beans. It is very similar to the coffee culture in America and the roasting style as well which has the same characteristic.

Ebner D 2010, “Coffee chain plans to beat the odd”, Globe and Mail Update, viewed 30 September 2011, http://www.theglobeandmail.com/report-on-business/small-business/start/franchising/coffee-chain-plans-to-beat-the-odds/article1454439/page1/
This article is chosen because it talks about how a Lebanese family open a coffee chain cafe in Toronto with the no intention of open as much branch like Starbucks. Is also explained why Starbucks cafe chained is jeopardising. Mr. Mounzer said that one of the reasons why Starbucks could not keep up with the consumers is because they failed to adapt the technological usage of brewing a coffee. While most of the specialty cafe that come up they have prove to use very advance coffee machine which can produce right temperature of water. Starbucks remain at the comfort zone as a result, they have to close most of their cafe is because the new concept of cafe has come up and it shows that Starbucks struggling to follow the trend. Mr Mounzer also stresses that cultural difference did not influence much on the success of the cafe it is more about delivering high quality of coffee is because consumers are smarter nowadays where they need to know what they are having, where is the coffee beans come from and how the baristas made it.

Ethical consumption
http://www.statcan.gc.ca/pub/11-008-x/2011001/article/11399-eng.htm#a3Accessed September 26, 2011
This is an article about ethical consumption in Canada. Since fair trade is one of our most important selling propositions, this article is highly relative. In this article, it is said that the Proportion of people who buy or boycott a product for ethical reasons is rising. According to the table attached in this page, Percentage of people who chose or boycotted a product for ethical reasons raised from 20% of 2003 to 27% of 2008. Meanwhile, Toronto’s number increased from 21% to 28%, higher than Canada’s average. This means more and more people care about ethical problem when make purchase decision, which can be a strong evidence that supports out fair trade business.

Fair trade coffee: the prospects and pitfalls of market-driven social justice.
http://books.google.com.au/books?hl=en&lr=&id=TBrCVj_LTq0C&oi=fnd&pg=PR9&dq=competition+coffee+toronto&ots=iPrQC_k6cJ&sig=sPipowZ1MCjr-N4hxVEofn1_hr4#v=onepage&q=competition%20coffee%20toronto&f=falseAccessed September 26, 2011
This is a book called Fair trade coffee: the prospects and pitfalls of market-driven social justice. It’s highly relative to our business. This book includes a huge amount of useful information. It helps to understand the fair trade coffee business history and current situation in Canada. In this book, there is some optimistic evidence that Canadian people do have the awareness of the concept “Fair Trade” and they like it. “Corporate Social Responsibility programs over the past decades would suggest that significant potential for the growth of ethical markets may well exist (Seligman 2002).” (page 265)

Google Map Page
http://maps.google.com/maps?q=cafe&hl=en&ll=43.655026,-79.400049&spn=0.004898,0.013078&sll=43.655026,-79.400049&sspn=0.004898,0.013078&vpsrc=6&t=m&radius=0.39&z=17Accessed September 26, 2011
This is a Google Map page which is used as a tool to search local competitors. As can be seen from the map, zoom in to Kensington Market area, there are at least 10 coffee shops such as Ideal Coffee, Moon Bean Coffee Co, The Bean, King’s Café, Manic Coffee Ltd, Coffee Culture, Dark Horse Espresso Bar, The Coffee Cup, etc. By simply visiting those coffee shops’ websites or customers’ review, a blueprint of our competitors can be drawn. For instance, Dark Horse Espresso Bar has 39 reviews by the time the page was written, and it is ranked averagely 4.26 stars out of 5 stars. And here are some of the reviews: “They provide REAL COFFEE, finally a great place to taste REAL coffee. Definitely a thumb-up.” ; “Cool space, great coffee and stuff.” There is no single negative review in all the 39 reviews. So it is pretty obviously that this competitor has great espresso and very good atmosphere. Since Google is such a powerful tool nowadays, every business would want to put them on it. So that makes it a very good marketing research tools. Such work can be done to study all the competitors.

Government of Ontario 2011, Queen’s Printer for Ontario, Toronto, viewed 9 September 2011, <http://www.ontario.ca/en/business/index.htm>.
The Government of Ontario website supplies information, advice, and expert help for residents, visitors and businesses in the province of Ontario. It also offers a wide selection of data related to planning a business like understanding the marketplace, registering a business, and obtaining incentives. Moreover businesses can find tips on operating and growing a business such as getting permits and licenses, hiring and managing staff and ‘greening your business’. The One-Source for Business portal is also supplied to guide new businesses to the government services they need to operate and grow. Businesses can also register for a Business Identification Number (BIN) and upon registration receive a Master Business License.

International Monetary and Financial Committee Twenty-Third Meeting April 16, 2011
http://www.imf.org/External/spring/2011/imfc/statement/eng/can.pdfAccessed September 26, 2011
As can be seen from the URL, this article is from International Monetary and Financial Committee, the Twenty-Third Meeting, April 16, 2011. It is a statement by James Michael Flaherty, Minister of Finance, Department of Finance, Canada.
In page 1 of this article, there is an overview of current situation of Canadian economy developments, it says “An economic recovery in Canada is underway, reflecting improved global financial market conditions and a rebound in commodity prices, as well as significant fiscal and monetary policy stimulus. The Canadian economy has expanded for six consecutive quarters since the third quarter of 2009, fuelled by a strong rebound in consumer and business expenditures. This has translated into a labour market recovery, with all the jobs lost during the recession now recouped. Canada’s recovery remains fragile, however, given continued global economic uncertainty.”

This statement gives an optimistic prospect of our Premium Melbourne style Café business. especially in the consumer market side, seems like the recovery is enhancing the consumer confidence, which means there will be more people willing to spend $6 on a decent latte.

Jordan P 2003, Fair Trade, Sustainable Coffees Tantalize Roasters, viewed 30 September 2011, http://www.coffeeassoc.com/recentnews2.htm

This article is about the fair trade, a sustainable coffee where it informs us how importance of supporting fair-trade reveals to us how actually it supports fair trade helps a person’s life. David Griswold mentioned that he buy fair trade coffee beans is not because he is doing a charity but is a business proposition that just enough to pay to the suppliers. It also taught me how the inflation of coffee beans pricing that implemented by low quality producer may affect the overall coffee beans price. David said that buying fair trade coffee beans is all about the relationship of the producers, buyers and growers. This is vital to avoid exploitation to the growers as producers usually have higher authority to set the price of the coffee beans. This article stresses me that by buying fair-trade coffees you are at least helping the growers indirectly and on the other hand I am able to enjoy a cup of high quality coffee.

Lonely Planet - Caffeine-fuelled travel: the world's best coffee spots
http://www.lonelyplanet.com/austria/travel-tips-and-articles/2306 Accessed 2 October 2011
This article cements Melbourne's reputation as one of the top places in the world to have a cup of coffee. It emphasises Melbourne's long love affair with coffee, which began with the post-WW1 influx of immigrant from Europe, particularly those from Italy and Greece, to Melbourne. The list provides a quick summary of all that makes Melbourne unique and great, from the long-established Pellegrini's to the 'third-wave' upstarts. This article supports our claim that Melbourne really does have some of the best coffee in the world.

Lonely Planet is a popular and trusted travel guide, originating in Australia in 1973. Their books, as well as their website and other multimedia publications, have become essential guides for travelers, making them the largest travel publishers in the world.

M.L. Loureiro, J. Lotade 'Do fair trade and eco-labels in coffee wake up the consumer conscience?' Ecological Economics 53 (2005) pp. 129-138
This article investigates in some detail the impact of eco-labelling in affecting consumer habits. Most particularly, it investigates whether customers are more willing to pay extra for coffee that is third party certified as being socially or environmentally responsible. Loureiro and Lotade provide a good overview of the trend of third party certification, placing it in the context of the coffee industry as whole. Focusing on the North American and European markets the authors, through customer surveys and a series of calculations, attempt to ascertain if customers act differently if they know that the coffee they are buying is shade-grown, fair-trade or organic. Their results point towards a definite trend showing that consumers do indeed value products that have been certified, to the extent that they will pay more for them. This supports the Boutique Coffee ethos of providing ‘coffee with a conscience’ – proving that it is not only an environmentally and socially responsible act, but also that using third party certified products can be a sound business decision.

n.a. 'Making a Green Difference' BeanScene August 2010. Available online: http://www.beanscenemag.com.au/articles/view/making-a-green-difference Accessed September 15, 2011.
This articles looks in more depth at the business of developing environmentally sustainable packaging. It is essentially an overview of one Australian company, BioPak, and how they have gone about developing their business in what is still quite a new market. From biodegradable plastic bags, to recyclable paper or cardboard cups, the service industry is only now beginning to develop ways to combat the large amount of waste that it generates. Companies such as BioPak are an essential part of the industry moving forward to more environmentally friendly credentials. For a business that prides itself on its environmental credentials, it is important that at Boutique Coffee we aim to minimise what is one of the major downsides of the coffee business, our hard waste. By embracing environmentally sustainable packaging, such as that developed by BioPak, we can help minimise our impact in this area. BioPak can also be taken as an example of a company who make environmental responsibility as part of their key business plan. In this way, this article can also be taken as inspiration for our company to aim for similar goals, such as carbon neutrality and an outlook that extends past our base product to the communities and people who produce and support it.

Ontario Ministry of Municipal Affairs and Housing, Building Code Act, 1992 - O. Reg. 350/06, viewed 16 September 2011, http://www.e-laws.gov.on.ca/html/regs/english/elaws_regs_060350_e.htm.The Ontario Building Code lists all the current consolidated laws related to building construction and demolition for the Province. Contents include the different types of building permits and the application process involved in obtaining a permit. More importantly, the Code discusses the laws governing fire and structural safety, indoor conditions, sanitation, noise, and plumbing and sewage protection. Water and energy conservation, air quality, washroom facilities, and sprinkler and alarm systmes are some of the other laws also defined.

Ontario Ministry of Municipal Affairs and Housing 2010, Citizens’ Guide: Zoning By-laws, Queen’s Printer for Ontario, Toronto, viewed 21 September 2011, <http://www.mah.gov.on.ca/AssetFactory.aspx?did=5922>.
This guide is a part of series geared towards the public to explain to them in layman’s terms about issues related to the municipality. The Zoning By-laws guide is dedicated to explaining the control of local land use. It defines what a Zoning By-law is and its use, and also how the law is passed, amended and evaluated. Additionally, it displays a flowchart to help the public understand the processes involved with a Zoning By-law. The guide also assists citizens in understanding how they can get involved with their local zoning laws, and ways in which they can appeal municipal decisions. Links to other Acts and policies related to this By-law are also supplied.

Ontario Ministry of Municipal Affairs and Housing, Planning Act, R.S.O. 1990, c. P.13, viewed 20 September 2011, <http://www.e-laws.gov.on.ca/html/statutes/english/elaws_statutes_90p13_e.htm>.
The Ontario Planning Act outlines the rules for land use planning in the Province to ensue that the use of land is controlled. The Act defines a number of provincial interests such as sustainable economic development, maintaining a healthy natural environment, and protecting and managing natural resources. Furthermore, it also outlines rules concerned with establishing local planning boards, the regulation and control of land use through Zoning By-laws, and diving land into separate lots for sale or development.

Ontario Ministry of Municipal Affairs and Housing 2005, Provincial Policy Statement, Queen’s Printer for Ontario, Toronto, viewed 20 September 2011, <http://www.mah.gov.on.ca/Asset1421.aspx>.
The Provincial Policy Statement comes under the Planning Act and is concerned with the planning and development of land that is of particular interest to the Province. It promotes a planning system which is policy-led and tries to blend the relationships between environmental, economic and social factors to ensure effective land use planning. The Statement describes policy direction to assist in developing and maintaining strong communities to help the public live, work and play. Public health and safety are also at its forefront. Moreover, it discusses the management of resources like protecting water, agriculture, minerals, and natural and cultural heritage to help maintain environmental health.

Skeie R T 2003, “The Flamekeeper” The Roasters Guild, spring 2003, viewed 30 September 2011
Without any in-depth knowledge of coffee I find it to be helpful to read this article as it explained what the coffee industry evolution how it transform from an simple consumption to something very fine. It unfolds about the first wave coffee and tells me what the example of first wave. For second wave coffee it gives good illustration on how Starbucks commercialize the coffee beans. Yes they do popularise the second wave coffee beans and taught the customers of the agriculture of the coffee beans. But is all about sales and profit not till Alf Kramer discovered the latest wave which is the third wave. He spread the knowledge of the consumers should appreciate the authenticity of the coffees and how much hard work that has to put in to make a good coffee. Thus, specialty coffee now is booming as customers are not following the trend but looking for coffee that is contemporary with high quality.

The best late night cafes in Toronto
http://www.blogto.com/toronto/the_best_late_night_cafes_in_toronto/Accessed September 26, 2011
This website is Toronto’s source for hyper-local arts, music, film, fashion, food and news coverage. This specific page, as can be seen from the URL, is about “the best late night cafes in Toronto”. Since one of our biggest competitive characters is 24 hours, it is important to study competitors who have same or similar features. In this page, there are nine cafes listed, they all open till late, some till 12am, some till 3am, but none of them opens 24 hours. There is a google map embed in the bottom of this page shows the location of all the nine cafes. In the map, apparently, only number 7 and number 8 are near Kensington Market area, they are Tequila Bookworm and Art Square Café. Leave the quality of their coffee alone, Tequila Bookworm opens until 12am, 1am or 2am, depending on the day of the week and Art Square Café opens until 10pm every day. So it seems like Tequila Bookworm can be one of the strongest competitor.

The Environmental Impact of Coffee
World Wildlife Fund 'Our human footprint' & Berners-Lee M, & Clarke, D. 'What's the carbon footprint of a cup or tea or coffee' (The Guardian. June 17, 2010).
http://www.wwf.org.au/our_work/people_and_the_environment/human_footprint/ Accessed September 21, 2011
http://www.guardian.co.uk/environment/green-living-blog/2010/jun/17/carbon-footprint-of-tea-coffee Accessed September 21, 2011
It is difficult to sometimes realise what an impact we have on the natural world. We do not often consider how much of an effect such a simple act as making a cup of coffee has on the environment. These two articles demonstrate the unseen environmental consequences associated with the production of coffee. The video from the World Wildlife Foundation encourages us to think beyond the cup we hold in our hand to consider the water required to raise cows for milk, manufacture the container for the coffee, grow the sugar-cane for the sugar, as well as the coffee beans themselves. All up, an average cup of coffee requires around 200 litres of water.

The article from The Guardian asks us to consider the carbon footprint of our coffee - from boiling the water to frothing the milk. The sobering fact is that espresso coffee results in large amounts of carbon emissions - a regular latte generates a similar level of carbon emissions as a 40 mile drive. Both these articles encourage us to think of new ways to approach coffee production and making. If we aim to advertise ourselves as an environmentally conscious business, it is important that we are aware of the impact of our product. Both the WWF and the Guardian articles show us the importance of striving towards a more environmentally responsible way of conducting business in the coffee industry.

The Environmental Performance Index
http://epi.yale.edu/ Accessed September 15, 2011
The Environmental Performance Index (EPI), created and maintained by Yale University, provides a worldwide survey of how nations are meeting environmental goals. The EPI looks at 168 countries around the world, ranking them on a series of criteria covering everything from environmental legislation to health and sanitation. Using this data, the EPI is able to calculate a percerntage figure, indicating how close each nation is to achieving proposed environmental goals. As the index shows, both Canada and Australia, whilst not ranking amongst the highest countries, show themselves to be well on the way to being environmentally friendly countries. More importantly, for our purposes, the correspondence of their EPI figures shows how similar these countries are to one another, particularly in terms of their environmental attitudes. This makes Canada a particularly sensible choice for an Australian company hoping to set up business. The similarity in societal attitudes makes us hopeful that Canadians will embrace our own environmental leanings.

Toronto Municipal Code, Chapter 313 - Street and Sidewalks, viewed 16 September 2011, <http://www.toronto.ca/licensing/pdf/chpt313.pdf>.
This By-law discusses the rules related to using the streets and sidewalks in Toronto. Article VI of the By-law outlines the uses requiring a license or permit. This section includes using the sidewalk and/or portions of the road and/or boulevards for temporary cafes. It also discuses the dimensions of the street or sidewalk permitted for use. Additionally, the use of signs and banners is summarised. Information about sign permits and fees, the condition of a sign and its size, where it can be placed, and the removal of unauthorised signs are also mentioned.

5 Reasons Tim Hortons Sucks
http://ohryan.ca/blog/2008/08/27/5-reasons-tim-hortons-sucks/Accessed September 26, 2011
As the biggest chain café, Tim Hortons are all over Canada, however, why don’t we list Tim Hortons as a major competitor? The reason is very simple, we focus on a niche market. This article supports our other researches, that there are people in Canada who hate Tim Hortons. And they are the niche we should be focus on. This is actually a very useful reference in terms of consumer insight. It gives a rough idea why people would hate Tim Hortons. First of all, people who are fussy about coffee don’t like Tim Hortons in general, because such a big chain shop with such cheap price simply is impossible to give a premium quality coffee, same as Starbucks. Second of all, seems like those people care about environment, in this article, the 5th reason why Tim Hortons sucks is that they don’t use recyclable cups, while this problem will definitely not occur in our coffee shop because the whole business is about environmental-friendly and fair trade.